PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI VARIABEL KEPUASAN (STUDI PADA BENGKEL AHASS 0002-ASTRA MOTOR SILIWANGI SEMARANG)
The competition with other dealers offering similar service results in the decreasing number of customers atAHASS 0002-Astra Motor Semarang Siliwangi (AMSS) within the past two years (2008-2009).This study is aimed at finding out the influence of price and service quality upon customer loyality mediated by customer satisfaction.A hundred customers